MARKETING OPERATIONS

IMPROVING MARKETING OPERATIONS

The face of marketing has changed forever, and our new digital world with more channels, media and segments than ever before presents marketers with more opportunity than ever. Effective operational processes combined with a correctly deployed Marketing Operations platform will enable marketing departments to rid themselves of the operational headaches and limitations that so often stifle creativity and restrict return on investment.

  • TAKE CONTROL

    Remove bottlenecks and inefficiencies from your marketing campaigns, projects and processes!

  • AGILE EXECUTION

    Create new ways of working that increase throughput and productivity and allow more rapid responses to the market

  • LAND AND GROW

    Think big, start small! Building delivery plans that yield results quickly

  • DEVELOP BEST PRACTICE

    Create templated ways of doing things that can be shared throughout the marketing organisation

Helping You Improve Marketing Operations

Transcend360 Operational Marketing Services are designed to increase the efficiency of an organisation’s marketing value chain. So what can we do to improve your Marketing Operations…

  • STRATEGY

    • Transformation Mapping
    • Defining Operational Measures
    • MO Maturity Matrix
    • Capability Assessments
    • MOM Discovery

  • PROCESS

    • Process Discovery
    • Define Marketing Governance
    • Marketing Calendars
    • Supplier Reviews
    • Operational Reporting

  • TECHNOLOGY

    • Technology Roadmap
    • Business Requirements
    • Business Case Development
    • Supplier Evaluation
    • Technology Deployment

  • TEAM

    • Skills Review
    • Define Organisational Structures
    • Managing Knowledge
    • Resource Management
    • Support and Mentoring

MARKETING OPERATIONS CAN ADD SIGNIFICANT VALUE

Typical benefits of a correctly implemented Marketing Operations Management / Marketing Resource Management Solution include:

33%

Internal Resources

Fewer internal resource costs

50%

Agency Spend

Reduction in agency spend

12.5%

Production

Reduction in media, production and materials spend

25%

Time to Market

Improvement in campaign time to market

Subscribe