The single customer view, which marketers used to consolidate many types of data to provide a single version of the truth will always be needed. However consumers and the splinternet have changed everything.
Marketing automation must enable you to effectively manage your prospects and customers and maximise your marketing budget. Does your marketing automation process enable you to manage and measure opportunity cost; does it help you add high value time to the marketing process; are your processes truly ‘lights out’ automated. If the answer is no, then read on
Decisioning solutions must be able to coordinate data to enable a real-time, relevant (and consistent) dialogue with customers. We can guide you to a successful inbound solution both technically and structurally
We can help you deliver greater value from the data you are collecting about your customers. We provide analysis and actionable insights, to help you build optimised campaigns program that deliver results
Typical improvement in campaign response
Greater efficiency through better channel alignment
Uplift in sales revenues
Keeping the right customers for longer