Marketing Process Review

MARKETING PROCESS REVIEW

Customer marketing managers face many challenges if they are to be successful in managing customer relationships. A number of factors such as proliferation of media and greater consumer demand for customized products and services has meant that, as well as product and channel complexity, there is a growing need to target ever-smaller segments of customers. Added to this are business drivers of greater competition and drives to increase agility and cost competitiveness. Complexity and volume present the customer marketing function with a process challenge.

  • PLANNING

    How to create effective customer marketing strategies, tactics and individual communications

  • CREATIVE & PRODUCTION

    Development of the right creative and content outputs - ensuring that brand and legal requirements are met

  • FULFILMENT

    Ensure that both the message and the subsequent delivery and response management meet marketing objectives

  • EVALUATE & ANALYSE

    Managing the performance of marketing campaigns, as well as analysing the performance of the whole marketing strategy

Helping You Optimise Marketing Processes

Transcend 360 can help you make a step change to radically optimised marketing process.

We will work with you to generate effective & repeatable closed-loop marketing processes, and improve the time to market of the campaign and communications you want to send enabling:

  1. Simplification and automation of customer marketing workflows
  2. Reduction in stress load on your resource
  3. Greater opportunity to maximise profits by significantly reducing operating costs, and;
  4. Creating more valuable, relevant communications that are auditable and compliant

Subscribe