CHANNEL MARKETING SERVICES

CHANNEL MARKETING SERVICES

Channels partners and alliances are critical to many businesses for selling and servicing products and services. We understand how to create highly effective channel programs and how to implement technology to improve the productivity of channel partners.

 

Transcend360 can work with your senior team to design, build and help roll out your Channel program. If you are new to channel we can help you create a relevant differentiated program from the ground-up, or we can assist in upgrading your existing program and ensure it is aligned to your current business model, company culture, and overall business strategy.

  • CHANNEL STRATEGY

    Working with your senior team, we can provide advice and guidance strategically to help design, and implement your made-to-order Channel program. We can work with a blank sheet of paper and build a new program from scratch or improve your existing program based on your company strategy, market position, business model and where you are in your evolution.

  • CHANNEL ENGAGEMENT

    We can examine your existing programs and take a view of how engaged partners are and look at ways to improve the level of engagement. We also look at your channel processes to see if there are areas that can improved. The easier you are to do business with the more engaged partners will be.

  • CHANNEL TECHNOLOGY

    Technology and platforms play an important part managing partners and channels. Our experts are able to review your entire program or individual components of your infrastructure to ensure you provide partners what they need and when they need it. Positive interactions with your channel platforms result in more partners achieving what is important to you – driving more sales.

  • CHANNEL PROGRAMS

    Once the right strategies are in place, we can help define lower level program components and build specific sales and marketing plans designed to ensure that your products and services are heard loudly and clearly in the marketplace by partners, commentators and analysts alike.

Helping You Improve Your Customer Marketing Programs

Transcend360 Channel Marketing Services are designed to increase the efficiency of your channel marketing and partner marketing organisation. So what can we do to improve your channel marketing operation?

  • STRATEGY

    • Transformation Mapping
    • Defining Channel Measures
    • Channel Maturity Matrix
    • Capability Assessments
    • Channel Marketing Discovery

  • PROCESS

    • Process Discovery
    • Defining Channel Workflows
    • Channel Co-ordination
    • Measurement Framework
    • Channel/Partner Reporting

  • TECHNOLOGY

    • Technology Roadmap
    • Business Requirements
    • Business Case Development
    • Supplier Evaluation
    • Technology Deployment

  • TEAM

    • Skills Review
    • Define Organisational Structures
    • Defining New Job Roles
    • Managing Knowledge
    • Support and Mentoring

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